So this has been a long time coming but I’ve been so busy so I really do apologise. Saying that, good things really do come to those who wait so… you’re welcome!
On Wednesday 15th May, I was lucky enough to be able to attend the opening of our brand new Boots superstore in association with the HEY bloggers team, who had teamed up with the beauty team at Boots so that we would get a hands on tour, a chance to explore and for us to understand the new concept and insight that Boots have for their Hull store.
Firstly, I met with the beauty manager Alicia, who was absolutely wonderful throughout and even provided us bloggers with a free goodie bag, but more on that later! Alicia took the time to show us around the exciting new areas that had come to Boots, including Benefit, Fenty Beauty and Smashbox! Some exciting skincare brands had also reached Boots such as Ole Henriksen, Liz Earle and Maskd!
The new concept explained simply is this. Alicia and the Hull team want the store to be a friendly playground where people don’t feel abolished to have to purchase something, in the way that might feel in a department store beauty hall. Everyone here has the same vision- make each person feel valued and show them what the store has to offer.
In addition, there are beauty consultants that work directly for the brands but also beauty advisors, employed by Boots and not affiliated with any brand. Their job is to facilitate the experimentation process for the customer and advise on things such as shade, application and other products to compliment it. This is such a cool and pivotal role in the store as it allows customers to really get a hands on experience and feel confident that their purchase is the right choice!
I checked out the skincare first as I’m really into my skincare products at the moment! Andrew from Clinique talked to me about some of the new products and advances that are coming to the Clinique counter. He was sworn to secrecy but keep your eyes peeled! In other skincare news, Pixi and YesTo are also available which made my day!
We were so lucky because during our exploration time, I spent some time at the Benefit counter with a lovely girl called Larissa (I really hope I spelled your name correctly!) I was on a life long search for the best brow product and in all honesty, I had avoided Benefit as they are not a cruelty free brand. In saying this, the Benefit brow products are so widely recommended, that I let Larissa show me what they could do. I really wanted a natural looking brow and honestly, Larissa showed me how to use the products and explained how to achieve the best shape and I was sold!
Due to the launch, Mark Hill hair were in store and they fixed my hair to perfection, ready for the Vamps gig I was attending later on. They used a Wicked Waver styling tool and I was sold on that too!
Then, I popped on over to the self service make up areas – this contained brands such as Make Up Obsession, Bourjois, Rimmel, NYX, Max Factor but to name a few. I had heard such amazing things about Make Up Obsession so I just had to try out their mega concealer. Heads up, IMO, EVEN BETTER THAN SHAPE TAPE. Finally, I headed over to the Fenty Beauty counter! As I did not know anything about the brand, I played safe and bought a Fenty Glow highlight and Fenty Bomb Gloss.
So long story short, our new Boots is awesome and contains loads of amazing brands which we’ve never been lucky enough to have in Hull before! It’s a one stop shop for everything you need! Thank you so much to the HEY bloggers for the opportunity and to Alicia and the Boots team for making us feel so welcome. Finally, a beauty facility to be proud of in Hull. We are definitely worth it. X